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Experts Share Their Top Tips for Securing a Memorable Domain Name
Gleaning insights from industry leaders, this article presents key strategies for securing the perfect domain name for your online presence. It strips away the complexity, offering clear, actionable advice that has stood the test of expert scrutiny. Discover the essential steps to claim a domain that’s not only memorable but also fortifies your brand’s identity.
- Choose a Simple, Memorable Domain Name
- Keep Domain Short, Simple, Brandable
- Incorporate Relevant Keywords in Domain
- Test Domain by Saying It Aloud
- Consider an Exact-Match Domain
- Secure Short, Clean Brand Name Domain
Choose a Simple, Memorable Domain Name
Your domain name is your online storefront’s address. If it’s a confusing jumble of letters or a tongue-twister, people are going to get lost (or, in this case, type it wrong and end up somewhere else entirely!). You want something easy to say, easy to spell, and easy to remember so that potential customers can find you quickly and without frustration.
Why is this so effective?
Word-of-mouth marketing thrives on easy recall: If someone loves your business, they need to be able to easily share your website with their friends. A simple, memorable name is far more likely to be passed along successfully. Think about it – would you rather tell someone to visit “TotallyAwesomeOrganicFoods.com” or “FreshGoodness.com”?
Reduces marketing friction: When you advertise your business offline (on business cards, flyers, etc.), an easily recognizable and spellable domain name makes it much easier for people to find you online. This reduces the chances of potential customers failing to reach your business online.
Builds brand recognition more effectively: A simple name is much easier to integrate into your branding efforts. It becomes instantly recognizable and helps solidify your business in people’s minds.
In a nutshell, a simple and memorable domain name makes your business more accessible, shareable, and recognizable. And ultimately, that leads to more traffic, more customers, and more success!
Momenul Ahmad
Founding Owner, SEOSiri
Keep Domain Short, Simple, Brandable
My number one tip for securing a memorable domain name is to keep it short, simple, and brandable. A short and catchy domain name is easier for customers to remember, type, and share, which can significantly improve your brand’s recognition and online presence. Avoid using long phrases or complex spellings that could confuse potential visitors or result in typos. Instead, focus on a name that reflects the essence of your business, is easy to pronounce, and stands out in a crowded market.
For example, when I helped a client choose a domain name for their online store, we went with something simple yet unique, closely related to their core values, and easy to spell. This approach not only made it memorable but also helped with SEO because the name matched common search terms in their niche.
The effectiveness of this tip lies in its ability to create a lasting impression and boost credibility. A memorable domain makes your business feel more legitimate, builds trust, and allows your customers to find and engage with you effortlessly. It’s an essential step in establishing a strong, professional online identity from the start.
Georgi Petrov
CMO, Entrepreneur, and Content Creator, AIG MARKETER
Incorporate Relevant Keywords in Domain
One of the most effective strategies for securing a memorable domain name for a new business is to incorporate relevant keywords that reflect what your business does. If your brand name already includes a descriptive word–like “floors,” “coffee,” or “design”–you’re in a strong position to register a domain that’s both relevant and easy for potential customers to understand at a glance. Domains that clearly reflect your service or niche are easier to remember, easier to find in search results, and more likely to build trust with new visitors.
That said, we all know the frustration of discovering that your perfect domain is already taken–or that the price to acquire it is sky-high. When that happens, don’t panic. Instead, shift your focus to finding a domain that checks three essential boxes:
1. Easy to spell
2. Easy to type
3. Easy to remember
Avoid domain names that are overly long, contain dashes, or use creative misspellings that could lead to confusion. You want people to be able to recall your domain after hearing it once, or to type it out without second-guessing themselves. Even if your name doesn’t include specific industry keywords, memorability and usability often outweigh cleverness or wordplay.
In 2025, with AI-generated business names and instant branding tools more available than ever, it’s tempting to chase ultra-unique or abstract names. But simple still wins. A short, clean domain that aligns with your business name and is free of unnecessary complexity will always outperform a complicated or overly stylized alternative.
We advise our clients to test potential domains by asking friends or colleagues to spell or say the name aloud after hearing it once. If there’s hesitation, it might not be the right fit. In the end, your domain is one of the first touchpoints of your brand–so make it count.
Marina Woodson
Owner, WebTree Creative
Test Domain by Saying It Aloud
My number one tip for securing a memorable domain name is to test it out loud–say it in conversations, ask friends to repeat it back, and imagine it being shared verbally or over the phone. A domain that’s easy to say, spell, and remember creates a lasting impression and avoids confusion. I once worked with a startup that chose a clever domain with a double meaning, but no one could spell it correctly. We lost leads simply because people typed it incorrectly or forgot the pun entirely.
When I launched my own project, I picked a name that was short, phonetic, and spelled exactly how it sounds. I even checked how it looked on social media handles to ensure it matched across platforms. That consistency helped us grow word-of-mouth traffic quickly. If your domain can be understood in a noisy room and typed without thinking twice, you’ve found a winner.
Brandon Leibowitz
Owner, SEO Optimizers
Consider an Exact-Match Domain
Consider opting for an exact-match domain (EMD) if your business is heavily centered around one primary keyword. While some argue that EMDs “don’t work anymore,” the reality is that they still hold significant SEO power—just examine the search results. Although they may be more challenging to rank than before, they’re still easier to rank with than without one.
The real advantage becomes apparent when you start building links. Every time your brand is mentioned and linked to, search engines associate your domain with that keyword, helping to shift search intent toward your business. Over time, Google may begin to treat your brand as the go-to source for that term, which can be incredibly powerful.
Of course, EMDs can be less brandable and may limit future expansion beyond that keyword, but if your business is highly focused, the long-term SEO benefits can be game-changing. Experiment with different domain extensions to secure the keyword you want—people are becoming more accustomed to seeing .co, .io, and .shop domains, for example, if the .com is already taken. Alternatively, use a double slash like we have and incorporate it into your branding!
Josh Thompson
Head of Marketing, Bridging Finance
Secure Short, Clean Brand Name Domain
Grab the shortest, cleanest version of your brand name you can (before you launch anything publicly). I’ve seen too many founders fall in love with a name, and build the whole brand around it, only to find the .com is taken or parked for resale at some ridiculous price. At that point, they’re either stuck paying 10x more or settling for a domain that looks second-rate.
One thing that works well is brainstorming names with domain availability in mind from the start. Use tools like Namecheap’s bulk search or Lean Domain Search. If the exact .com is gone, look at creative, brandable versions — slightly tweaked names that are still short, easy to spell, and pass the “radio test”. Avoid hyphens, numbers, and anything you need to explain twice.
This works because your domain isn’t just your URL — it’s your first impression. If it’s clunky, hard to remember, or sounds like a knockoff, people don’t trust it. The right domain makes you look legit before anyone even reads a word on your site.
Alexey Karnaukh
Co-Founder, LinkBuilder
